Published inFernanda’s Knowledge Vault·Apr 22, 2021Inside a Marketing Class at Northeastern UniversityWhat’s it like to have a CEO & CRO as a professor? How does ‘beneficial’ homework actually look like? A lot of people study marketing at college for various reasons. Some love to be creative, others are passionate about brands, others were told to study that by a relative or…Classroom6 min readClassroom6 min read
Published inFernanda’s Knowledge Vault·Mar 19, 2021Neuromarketing: Should The Brain Be For Sale?Decoding the brain – a company’s dream or a customer’s nightmare. There’s no way around it. The old way of doing marketing sucks. I’m talking about mass marketing, an inability to track and decode customer perceptions, as well as not being able to test single variables of marketing effectiveness. Things…Marketing4 min readMarketing4 min read
Published inFernanda’s Knowledge Vault·Mar 3, 20213 things I would do if I was Victoria’s Secret CEODespite Victoria’s Secret being one of my favorite companies, a lot of us can agree that the company urges for some change. Conveying one of my wildest dreams, here are 3 things that I would do if I was Victoria’s Secret CEO. I’m not going to lie. …Victorias Secret4 min readVictorias Secret4 min read
Published inFernanda’s Knowledge Vault·Jan 28, 2021My truth of the ‘American dream’The new American Dream isn’t about coming to a new country and getting access to equal treatment and benefits. Instead, it’s about coming to this country and learning how to fight for that equality. I stare at my laptop screen in horror, as my hands cover half of my eyes…Americandream6 min readAmericandream6 min read
